SOCIAL MEDIA

Friday, 20 January 2017

K-Beauty Files III - Jasmine of Jasmineitor in Korea


Hello hello hello! It's been a while since I have shared one of my K-beauty blogger interviews but I'm back with one today featuring my name twin! Today's blogger is Jasmine of Jasmineitor in Korea. I had actually started reading her blog in 2015, not long after I got started in beauty blogging myself. I just remained a silent reader until I recently contacted her in regards to this review and was delighted for her to be on board! So today we are going to have all her answers to these questions! As you know, I love to share the love for bloggers in the same niche as me, as I don't think there's enough of us about! Remember if you're a blogger focused in K-beauty and you want to join in on this feature, just pop me a tweet or e-mail and we will get that sorted.


First off, tell us a little bit about yourself and your blog!
I moved to Korea 6 and a half years ago to start my university education. It might sound strange, but I didn't have a particular reason for wanting to come here other than experiencing a new culture completely different from what I had experienced up until then, and the fact that I had some Korean friends from high school whom I figured would help make the transition a little easier. I learned Korean for a year at a local language school, and then went on to pursue a degree in Visual Communication Design at a Korean university!

When did you gain an interest in K-beauty and how did this interest come about?
Before coming to Korea I honestly didn't know K-Beauty was even a thing! I always had a mild interest in makeup as a teen, but as soon as I arrived to Korea that interest exploded. Very shortly after I arrived, a certain extremely elaborate pink store caught my eye, and that store remains my favourite K-Beauty brand until today - Etude House! I've always been an avid fan of cutesy characters and shows like Sailor Moon since I was very young, so K-Beauty's focus on unique packaging is a huge attraction factor for me.

Which brands would you say are your favourites?
As I mentioned previously, Etude House has definitely been my top favourite K-Beauty brand from day 1 until now! They are so creative, cute, and affordable, and I love how their brand image is very strong and easily recognizable. I'm also a big fan of Espoir, which I shied away from in my first years in Korea due to them being on the higher price range of Korean roadshop brands. Their lipsticks are some of the best I've ever used, and their sleek packaging and overall high quality makes the splurge totally worth it.

Are there any products from these brands you absolutely couldn't live without?
I have sparse eyebrows, so I fill them in with a pencil daily. For the past 6.5 years I've been using the Etude House Drawing Brow pencil, and always make sure to pick up two every time they're on sale! It's cheap, but glides on and blends out so easily that it takes me no time at all to have perfect brows every morning. Another more recent favourite is the Etude House Honey Cera Treatment Lip Oil. I always hated taking lip swatches for blog posts due to how dry and cracked my lips always were no matter what I used, but ever since I got this my lips have looked amazing and free of dry patches! It also works as a gorgeous moisturizing lip gloss on top of any lipstick too.

How have you gone about discovering the brands you currently use?
Most of the Korean brands I know about are from living in Korea and seeing them in person, but since I've started blogging I've met many overseas K-Beauty bloggers that have introduced me to Korean brands I had never heard of! I also like to watch Western Youtubers that use Korean beauty products. It's really interesting to see how different the products that are popular with Western K-Beauty bloggers and local bloggers are.


Do you feel like your make up style is influenced at all by the styles popular in Korea? or do you mix and match Western and Eastern trends to create your own look?
My makeup style is REALLY influenced by Korean beauty styles. I do tend to mix both Western and Korean styles, but there are so many elements of K-Beauty that I incorporate into my looks daily. My personal favourites are the focus on bright, big eyes, a youthful appearance, and an inner glow. Lip gradients changed my life!!

What is your skin type and skin troubles? What products are you currently using regularly?
I have combination skin that leans on the dry end of the spectrum. I deal with sallow skin and discoloration, as well as Keratosis Pilaris. My daily skin routine consists of several of Vitabrid's Vitamin C products and most of Etude House's Toning White C line to combat discoloration and even out my skintone. Lately I've been loving Nature Republic's Argan 20 Real Ampoule - it does wonders for the dry patches I get in Korea's harsh winter air! If I get any spots, I always treat them with Innisfree's Bija Trouble Spot Essence before bed, which generally clears them up by the next morning. For skin makeup, my favourite product to use daily is the Luna cosmetics Essence Water Pact Ex Cushion because it provides a lightweight, glowy finish.

Would you say your make up collection primarily contains Korean products? Or do the Korean products stand in your collection as a smaller addition?
While I do own a lot of Western-branded makeup, I think the majority is K-Beauty! Living in Korea I don't have much access to Western brands (plus they're usually much more expensive here!), so I tend to go for K-Beauty products instead. Either way, the packaging, innovation, and (for the most part) affordable price of K-Beauty roadshop products are what attract me the most anyway!

Do you have any favourite Kbeauty focused bloggers or YouTubers?
Some of my favourite blogs to read are Evelyn's at Korean Beauty Dream, and Angela and Renee at BeautyandtheCat! As for Youtubers, my favourites are Meejmuse for her thorough reviews of Korean skincare, and Leesu Blooming for her ultra creative makeup looks and versatile content!

Are there any products or brands you have been keen to try but haven't gotten round to? 
One brand I see going around the K-Beauty community is COSRX. Their design style is really cute and quirky, and their products seem to work really well too. I'm working through my current collection skincare before I purchase, but I can't wait to try them! I'm also interested in more high-end, department store K-Beauty brands like Sum37 and Sulwhasoo. I don't believe that high price necessarily means high quality, but seeing so many bloggers rave about them makes me curious to try them out regardless.

Any final words?
I might be leaving Korea this year, and I'll definitely miss having such easy access to Korean products! But moving won't stop my passion for K-Beauty, so I hope you look forward to my future posts; I'll continue to do my best to improve my content for my readers! I'm also doing a 151 Pokemon makeup challenge on my Instagram so if you're into that kind of thing feel free to check it out! Thank you! :)

FAVE POSTS:
VDL Pantone Expert Colour Eye Book 6.4 and Brush Review (a post which several pictures of strangely went viral on Instagram and tumblr meme pages?)
Etude House Snowy Dessert Collection


I hope you guys enjoyed this interview with Jasmine, I love getting the answers back from people because I love seeing how people get into K-beauty from different perspectives! And please do check her Pokemon make up challenge on her twitter, it's absolutely amazing and I'm loving her creativity regarding it! 


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